How do you stand out in a sea of social media posts?
The answer is to use video that’s on-brand, to the point, and engaging.
With 66% of consumers preferring to watch a video instead of reading about a product, you can’t afford to miss out on this lucrative marketing strategy.
Video marketing doesn’t only encourage people to buy your product. It can double your site traffic, keep your brand top of mind, and capture more qualified leads.
But to get all these benefits, you need to know how to use Denver video production for social media marketing the right way. This includes creating the right types of high-quality videos for each platform and telling a story that resonates with your audience.
So if you’re ready to capture audience attention with video marketing, keep reading. Here’s everything you need to know to skyrocket audience engagement and get ahead of the competition!
1. Create an Engaging and Meaningful Brand Story
When you produce video content, you show your audience what your company is all about.
You can also share your brand’s values and mission with your customers. This can help you connect with your target audience and build trust with them.
When it comes to video marketing, storytelling is key. By sharing your brand’s story, you can create an emotional connection with your audience. You can also connect with your audience on a deeper level. This helps you stand out from your competition.
Storytelling can help you get your customers to connect with your company and its products or services. Additionally, a well-told brand story can help you build trust with your target audience.
Plus, video marketing is a way to humanize your brand and show potential customers what makes your company unique.
2. Introduce Your Brand to a New Audience
When you produce brand video content, you can share your brand’s story with potential customers who may not have heard of you before. This is especially true if you’re using a different social media platform to engage with a new demographic.
Additionally, video marketing is a great way to show off your products or services in action. This helps new customers see why your product or service is so special.
For example, let’s say you sell a mop that cleans up faster and more efficiently than other leading brands. Using video in your social media marketing is the most effective way to show a new audience why your product is better than your competitors’ products.
3. Use Video to Boost Conversion Rates
To convert your audience from viewers to paying customers, you need to build trust first. One of the quickest ways to do this is to incorporate different types of videos into your marketing video strategy.
Different types of videos you could include are:
- Quick guides on how to use your product
- Videos of your work in action
- Helpful industry information
- Videos introducing giveaways and competitions
If you’re a lawyer, you could make a quick Instagram video talking about how the recent changes in motor vehicle laws affect everyday people.
If you’re a wedding cake baker, you could take videos of your cake-baking process, from start to finished product.
Notice how this type of content marketing encourages your audience to interact with you, either through comments or likes, which can also drive traffic to your website. It also adds a human element to your brand. Best of all, giving value to your audience means that you’ll build trust with them over time.
Keep in mind that for video marketing to work, you need to create video content that your consumers care about. Make sure to get to study and get to know your audience. This way, you can create video marketing content that resonates with their emotions and pain points.
4. Create Content You Can Repurpose
Repurposing content means that you take one piece of content and use it somewhere else.
This is what makes video content marketing so cost-effective in the long run.
Imagine if you focused equally on producing video for each social media channel your business uses. You’d be spread too thin, and the quality of your videos would fall short. And your budget may not allow you to spend money on professional services for each social media channel.
When hiring a professional video production company, keep all your social media accounts in mind when creating a social media campaign. Think about where you can use each piece of content to get the most return on investment.
For example, let’s say you film a two-minute corporate video that talks about your products and brand philosophy. Initially, you might think that you’re spending all that money so that you can use this video on your website’s home page.
Of course, you don’t want to keep showing your audience the same video and make them bored or frustrated.
But you can use bits and pieces of your professionally-produced video where it’s appropriate on each platform. This lets you create a consistent brand presence in all your social media video production.
5. Connect With Customers on Instagram
If you have a personal Instagram account, you might associate the platform with travel, food, and celebrity accounts. But did you know you can use Instagram for everything from product videos to corporate videos?
Using Instagram stories is an effective social media marketing strategy.
If you want to film videos for Instagram, make sure to film vertically. This is because Instagram uses an aspect ratio of 4:5.
Instagram also has a new feature called IGTV. This feature lets creators make videos between 15 seconds and 10 minutes long. If you have a large account, you can make videos up to 60 minutes long.
IGTV is an excellent way for your brand to make engaging content without the extra step of making your followers go to your brand’s YouTube channel.
6. Take Advantage of TikTok
Like Instagram, TikTok is often associated with a younger demographic. But 20.3% of TikTok users are between the ages of 40 and 49. So regardless of the age of your target audience, you can still use TikTok for video marketing.
Some of the benefits of TikTok include:
- Huge audience
- Ability to leverage local influencers
- Worldwide presence
- High user engagement
Remember that most TikTok users are on mobile, so you need to make the videos short and engaging.
You’ll want to use a high resolution of 1080×1920 and use MP4 or MOV as your file formats.
7. Share Your Brand on Facebook Video
Facebook users spend an average of 26 minutes per day watching videos on the platform.
So even though Facebook isn’t a video-only platform like TikTok, Facebook is still a lucrative social media content marketing opportunity.
Facebook also offers a variety of options for video. These include live videos, Facebook stories, and Facebook on-demand. You’ll want to film horizontally for all these unless you’re filming a Facebook story (in which case, vertical is the way to go).
8. Share Content on Twitter
Surprisingly, Twitter has huge potential for video marketing if you do it right. Twitter users have steadily watched more videos on the platform in the last couple of years.
Plus, tweets with video can get 10x more engagement than tweets without video.
To make the most out of Twitter video content, keep the needs of your audience in mind. Look at what your audience needs and what they’re concerned about. Then, address these issues in your videos.
Your Twitter videos should be less than two minutes long. Twitter recommends keeping your videos under 15 seconds for the highest brand impact.
Remember that Twitter is all about engaging in conversation, so your videos need to do just that.
9. Target Professionals on LinkedIn
LinkedIn may be in the beginning stages of social videos, but it’s the place to market if you are a B2B company or if you need to reach managers or executives.
Since you’re filming for a professional platform, make sure to keep the rest of the video professional.
This includes the tone of voice you use, your wardrobe, and the content you produce. Everything should be business-appropriate and polished.
Make sure to keep LinkedIn video content engaging, as you are only allowed to create videos between 3 and 10 minutes long.
10. Create High-Quality YouTube Content
Even though YouTube isn’t technically a social media site, it’s still the best place for video content.
With YouTube, you also have a lot of options. These include filmed videos, stories, and live streams where you can interact with your viewers.
But given how competitive YouTube is, remember to only upload your high-quality content to the platform. To help your videos rank, make sure to do SEO for YouTube and use the right keywords.
Ready to Start With Denver Video Production for Social Media Marketing?
Denver video production for social media marketing is an effective way to connect with your target audience, spread awareness of your brand or product, and generate leads.
Social media video content is only going to get better as each platform continues to develop its video features.
And if you’re in the greater Denver area and are looking for professional video production services, Telideo can help you create engaging and professional videos.
Our video production team helps businesses create custom content for the top video platforms, including YouTube, Facebook, and Instagram. Contact us today for a free video production quote!