Video Marketing Examples

Video Marketing Examples

Welcome to our video production services portfolio where you'll see different types of video marketing examples. From start-ups to mid-market companies, to fully established B2B multi-national enterprises, Telideo has helped numerous businesses and professional service organizations located in Denver and beyond achieve their go-to-market goals by creating high-quality and impactful video content for them. In addition to helping clients realize the benefits of video marketing, we also enjoy helping them use video for internal communication purposes such as sales training and channel partner on-boarding. Check out the video marketing examples below to view some examples of the videos we’ve produced for our customers. 

 

Generating End-User Demand One View at A Time

Video is quickly becoming the dominant driving force in generating product demand and brand awareness for today's marketer. With video, businesses can now communicate with existing and prospective customers in ways that print and traditional media simply can't replicate. in addition to the lead generation benefits of investing in video production and engaging in video marketing, video can also help organizations communicate internally more efficiently and effectively. We encourage you to take advantage of our FREE no obligation video project consultation to discuss your video marketing and video production goals. 

Customer Testimonial Videos

Whether you know it or not, a satisfied customer is probably your best marketing tool when it comes to generating new business. As a result, organizations invest millions of dollars each year into “Customer Advocacy” programs to seek and capture customer referrals. As powerful as text based and star-rated customer testimonials are, video testimonials are even more powerful because they put real people behind the claims being made and often times visually illustrate those claims in a real-world scenario. 

 
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Client Testimonial Videos

For professional services individuals such as lawyers, wealth-managers and business consultants, establishing trust with your prospective clients plays a critical role in whether or not they’re going to retain your services.  Like any for-profit business, referred business usually converts higher because a layer of trust already exists. With client testimonial videos you can accelerate the trust building process with your prospects who don’t have a direct referral by providing them with validation of your services directly from your best clients.

 
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Product and Technology Demonstration Videos

The ability to demonstrate a technology or solution in-person to end-users is one of the most effective sales tools available to salespeople because it provides prospects with the opportunity to experience your value proposition first-hand.  The challenge for most organizations is the ability to scale in-person demo’s, especially if you have a national or global footprint and limited field sales presence. With a product video you can provide a similar demo experience to your online visitors regardless of where they are located. 

 
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Product and Technology Introduction Videos

Bringing a new product or technology to market is both exciting and challenging. With video communication you can strengthen the effectiveness of your go-to-market goals by creating deeper engagements with the individuals that interact and respond to your marketing efforts.  Capture their attention immediately and increase the likelihood of their taking action and progressing further down your sales funnel. 

 
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Animated Product Explainer Videos

When it comes to selling and marketing complex technologies or solutions, especially those that are disruptive in nature and/or cloud-based, being able to easily illustrate how your product or solution actually works can be somewhat of a challenge. Fortunately, with an animated explainer video, you can easily communicate how your solution works and the value that it can deliver using custom animation.

 
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Event or Demo Center Promotional Videos

Sometimes seeing it doesn’t always translate to believing it, especially when you’re talking about photographs. If your objective is to sell a space or increase the traffic to your showroom or technology center, then a picture and some descriptive text can only go so far unless you’re the hottest brand on the market and easily accessible. With a video you can give prospects the ability to truly visualize your space from the comfort of their computer, putting you at the top of their list if you have what they’re looking for.

 
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Corporate Talking Head Videos

Talking head videos are an excellent way to deliver short and concise messages while engaging users in a pseudo one-to-one type engagement. Whether you’re trying to put a face to your brand or introduce your latest innovation or development, these types of videos can be highly effective with a well-crafted message intended for a targeted prospect. 

 
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Product Portfolio and Product Tour Videos

Whether it be computer hardware equipment or outdoor patio pavers, if you’re in the business of selling physical goods and tangible items then video is the marketing communication tactic you should be investing in. With a product video you can introduce your product to online prospects in a way that will engage them far beyond a carousel of pictures.  And when delivered by a product manager or a real company employee, you’ll begin to build trust faster than you can believe.

 
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Customer and Product Experience Videos

When you’re in the business of delivering and creating a unique experience for your customers they say seeing first-hand is believing. The real challenge is getting people to come in for that initial experience.  Whether you’re selling event space or have a unique retail destination such as a luxury spa or apparel boutique, customer and product experience videos allow you to truly showcase your space and/or offerings to potential customers online, increasing the likelihood of converting them from a viewer to a visitor.

 
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Product and Brand Inspiration Videos

Similar to consumer brands and products, B2B brands and products also have the ability to create purpose and elicit conviction amongst end-users. Product and brand inspiration videos are an easy and effective way to generate brand awareness with online prospects while communicating your company or products value proposition in a way that can create emotional connections with potential customers.

 
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Member Testimonial Videos

Whether you’re trying to recruit new internal talent for your company or new members to join your organization or alliance, employee and member testimonials are an extremely effective way to generate interest from the people or organizations you’re trying to recruit. With a testimonial video you can give prospects a glimpse of what it’s really like to be associated with your organization or to work at your company, offering a greater sense of transparency and higher recruitment success rate. 

 
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Business Partner Testimonial Videos

Recruiting channel partners and resellers can be a challenging endeavor, especially if you’re a newcomer in an established market with big budget players with recognizable brands. Just like your end-user advocates, your partner advocates are equally important to the future success of your company. The easiest way to illustrate the value of your business proposition and convince a prospective partner to invest in a business relationship with you, is to show them examples of successful partners who’ve already taken the risk and are realizing the rewards. 

 
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End-User Testimonial Videos

Regardless of what product you are selling or service you are providing, your potential end-users will most-likely seek out some type of validation of your offering before they invest in your product or service.  The best type of validation you can offer is a reference from an existing overly satisfied end-user, often referred to as a “brand champion”. With a video testimonial you’ll be able to let your best end-users visually share their success stories directly with the prospects that visit your website seeking validation. 

 
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Personal Introduction and Communication Videos

If the service you provide your customers demands a high-level of personal trust built through direct interaction, then a personal introduction video can be one of the most effective ways to accelerate the trust building process with prospects who’ve never actually met you. With a personal introduction video, you’ll create an immediate impact on your viewers, allowing them to truly experience who you are. 

 
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Brand Positioning and Inspiration Videos

Just like consumer brands, B2B brands also have the ability to generate purpose and elicit emotional conviction amongst end-users. Brand positioning and inspirational videos are an excellent way of communicating a company’s vision or technology offering at the highest level reinforced with high-impact visual and audio messaging.

 
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Animated Corporate Explainer Videos

If the value that your brand delivers is difficult to visually conceptualize within the physical world or is a 100% virtual solution, think back-end cloud-based systems, then conveying your message can be a challenging endeavor. Fortunately with video, specifically animated video, the sky's the limit.  With animation anything can be conveyed visually in a way that is easily absorbed by the intended viewer.

 
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Sales and Technical Training Videos

Training new associates and channel partners can be a costly, timely and complex challenge for companies and organizations with distributed operations and customer bases, especially those with global footprints.  With sales and technical training videos, you can instantly train new hires and partners on systems, products, policies, promotions and more. 

 
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Company and Brand Introduction Videos

Video is the perfect communication medium to introduce your company or brand to new prospects online. With the simple click of a button you can offer your site visitors or targeted prospects the ability to experience your company or brand first-hand in ways that used to require in-person interaction. With the right corporate video, you can begin the trust building process with prospects before they’ve even met you. 

 
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