Music conveys emotion, thus anyone making use of videos to bring more attention to their business must keep this in mind. Many companies ask for help when it comes to selecting the appropriate music. This process doesn’t have to be complicated, and most Denver video production companies can take certain steps to ensure they choose the right score or songs.
It’s important that the Denver video production company you’ll be working with knows what purpose the music will play in the video. Do you want the music to drive the message or simply support it? It’s important to keep in mind that when technical details are being shared, the music cannot pull the viewer away from this information. When broad concepts are being presented, however, the music can help to impart certain emotions associated with these concepts. For example, a car company may wish to have fast music to emphasize the speed of a car. In contrast, when they are demonstrating the new technology found in the audio system, they may want soft music to show how the system is able to pick up even the finest nuances of the piece.
Music helps to determine the tone, pace and style of the video also. For example, a law firm won’t want heavy metal playing in the background as they discuss personal injury lawsuits. A trendy boutique, in contrast, won’t benefit from the use of classic musical. Keep this in mind and choose pieces favored by the target audience. Understanding what they like will be of great help in determining the music to be used. However, this doesn’t mean every law firm should use slow, instrumental pieces. It never hurts to try something new, as this will help to show viewers that the business is different from others in the industry. Try different styles, different beats per minute, different artists, and more to find the right piece for each work. When hiring a video production services company, they can provide numerous styles to choose from, helping you find the appropriate music for your online video. It’s also a good idea to ask them to see some video examples so you can listen to what styles of music other companies are using.
Don’t simply use the music as background filler. The video production company can edit the clip so the music plays softly when technical details are being shared, increase the volume to emphasize certain aspects of the video or use the music only at the beginning or end. With so many options available, you may feel overwhelmed. Don’t be. The video production company that you decide to work with can be of assistance in determining which music to choose, when to use it and how, so don’t hesitate to ask.
About the Author
Peter Horton is a co-founder of Telideo Productions and currently serves as its Managing Director. Telideo is a Denver video production and video marketing company that is 100% focused on video services.