Taking Success Stories To The Next Level with Video
If a customer success or product application story is considered gold, then a testimonial video should be considered platinum. In fact, a live-action testimonial that puts real customers or partners in front of the camera demonstrating and communicating the value of a given product, company, or solution is the most effective way to accelerate the trust building process with your potential end-users and channel partners online.
We consider testimonial videos to be the most effective sales communication tools on the web today. They help prospects establish a true frame of reference by visually seeing the real faces behind the people and companies that trust your brand while visually experiencing how your offering works and relates to their situation. In fact, it was producing testimonial videos that helped establish Telideo as a Denver video production company, and we consider it to be our number one area of expertise.
Types of Testimonial Videos We Produce
Whether you’re trying to build trust, recruit talent, or expand your sales channels, when it comes to producing testimonial content, it's our in-house marketing expertise that separates us from other Denver video production companies.
Best Practices for Testimonial Video Production
Videography is one of the most powerful marketing communication tools available and we encourage all businesses to experience the power of video. When creating your testimonial video, there’s some key things you should keep in mind before beginning production.
Tell A Story – One of the biggest benefits of a well-produced testimonial video is the fact that it can create a relevant “frame of reference” for the viewer. This allows your content to create a deeper emotional connection with the people that watch it, especially those that find themselves with similar challenges who are actively looking for the type of solution you’re selling. When telling your story on camera it’s important to create this frame of reference prior to introducing the benefits of your solution. This also helps establish credibility with the person that is offering the testimonial on your behalf. To reinforce the credibility of your story, we recommend that you shoot your video on-site and capture lots of b-roll so that viewers can fully experience the testimonial being delivered.
Prepare Your Testimonial Talent – Whether it’s your best customer, a dedicated channel partner or a satisfied employee at your Denver headquarters, prepping the person or people that will be in your testimonial video is critical. You want your video talent to be comfortable on camera and with what they are saying. Any uneasiness being displayed by the person in the video will be quickly picked up by the camera. We recommend prepping your testimonial talent with talking points that you’d like them to cover, and in some cases, even doing a dry run so they get familiar and more comfortable with the camera being pointed directly at them.
Cross Promote Your Video – With a business-to-business (B2B) testimonial video, you’re actually telling two stories. The story about how your product or service delivered value to something (a business) and, in almost every case, someone (the end-user). And to a lesser degree, you’re telling the story of the testimonial subject thanks to the frame of reference you visually created. As a result, we highly recommend that when appropriate you develop a simple video marketing plan with the business delivering the testimonial to cross promote. This can be as simple as posting to social media channels and tagging each other’s business.