Why Video Content is Important
How Video Content Benefits Today’s Digital Marketer
Video is the most powerful marketing tool available to today’s digital marketer. If a picture is worth a million words then a video is worth a billion pictures. The benefits of investing in video production and incorporating video content into your overall marketing mix and go to market strategy is proven. Using video helps create stronger engagements with prospective customers which can result in accelerated sales cycles and increased revenue.
Video marketing is such a powerful tactic it will actually help you maximize the ROI from all of your digital marketing investments such as your company website, social media, paid advertising and other marketing channels. Businesses that invest in video and animated video tend to have higher organic SEO rankings, convert more website traffic and have an elevated brand perception making them appear as the leaders in their respective market categories.