Recruit More Partners With A Testimonial Video

Recruiting channel partners and resellers can be a challenging endeavor, especially if you’re a newcomer in an established market with big budget players with recognizable brands. Just like your end-user advocates, your partner advocates are equally important to the future success of your company. The easiest way to illustrate the value of your business proposition and convince a prospective partner to invest in a business relationship with you, is to show them examples of successful partners who’ve already taken the risk and are realizing the rewards.