Patient Testimonial Video Production
Why Patient Testimonial Videos Are a Must Nowadays
Patient testimonial video production is a way to build trust with your existing and future patients. It goes beyond written testimonials which are sometimes fake or rather devoid of emotion. Patients have become shrewder when seeking medical care and will likely ignore any unauthentic marketing message they come across. Patient testimonial videos build trust because they allow prospective patients to hear, feel, and visualize the story of a past patient faced with similar health concerns and how you were able to help them.
In short, a patient testimonial video helps future patients see exactly how they will be treated when they come to you. A video showing such positive experiences and favorable outcomes can help doubtful prospects make up their minds. That’s more business for you.
Below is an example of a patient testimonial video that we produced for U.S. Renal Care and Baxter Healthcare. This award-winning testimonial video example has proven to be an extremely valuable marketing tool for both organizations.
Our testimonial video production team at Telidio can work with your healthcare organization and identify suitable patients willing to share their stories in their own words. We film using cinema-grade cameras and edit with emotive sounds and visuals to develop a compelling, high-quality, and sensational patient testimonial video. Videos your future patients will be able to relate with.
Benefits of Testimonial Videos
- Patient testimonial videos enable prospects to fully visualize the patient’s challenge and how you solved it in detail.
- Since patients describe their stories in detail, you can obtain insight into where to improve on your customer service.
- Testimonial videos are more realistic than text-based reviews.
- Videos are more engaging to people truly seeking health care solutions.
- Well-produced patient testimonial videos would readily be shared by the patient, making them unknowing brand ambassadors.
As a Denver video production company, we specialize in testimonial video production. Our patient testimonial production process utilizes cinema-grade cameras, digital effects, and professional editing to create result-oriented testimonial content. Our data-driven approach allows us to measure the effectiveness of campaigns, what your audience is interested in, and why they are converting into new patients.
You may also be interested in our Product Testimonial Video Production
When to Use Patient Testimonial Videos
Patient and customer testimonial videos are best for creating trust when offering:
- Surgical procedures
- Treatment for heart diseases, diabetes, and other life-threatening conditions
- Mental healthcare
- Cosmetic procedures
- Any expensive treatment procedure
Healthcare is a sensitive industry, and patients are careful when choosing someone they can entrust their life with. When the condition is chronic and the treatment expensive or extensive, they want to get it right the first time. Investing in patient testimonial video production is an effective way to show skeptical patients the authenticity of what you offer through the most realistic and touching story told by other patients.
How Much Does It Cost to Produce A Patient Testimonial Video?
The cost of any testimonial video production will vary depending on several factors. For example, it will usually cost more to film multiple patients in different locations than a single patient. Longer videos will also cost more, especially when more details and sophistication are required. If you really want viewers to understand your patient’s story, it often requires filming your patient during their day-to-day lives. Whatever the case, simply contact us, and we will discuss a suitable approach based on your needs. We can also help find willing patients, set the topic, and prepare relevant interview questions.