Product Demo Video Production
Easily Demonstrate Your Value with Product Video Production
Investing in product demo video production is one of the smartest things a product marketer can do these days. The ability to demonstrate a technology or solution in-person to end users is one of the most effective sales tools available to salespeople. It provides prospects with the opportunity to experience your value proposition first-hand.
The challenge for most organizations is the ability to scale in-person demos, especially if you have a national or global footprint and limited field sales presence. With a product video, you can provide a similar demo experience to your online visitors regardless of where they are located.
What is a Product Demonstration Video?
A product demo or demonstration video is footage that shows how a product works by showing it in action. It is a powerful way to influence buyer decisions as it clearly visualizes the product’s value proposition in real-life situations rather than mere text and images.
Today, more consumers prefer watching videos to understand how a product works. In fact, we are swiftly moving to a video-first digital economy. A product demo video has the added advantage of showing tangible proof that the product does what is claimed. The video boosts the visual appeal of the product to spark viewers’ interest.
This spells “more revenue for you” as more prospects are willing to purchase due to the built trust and familiarity with your product. Product demo videos also make it easier and more cost-effective to demonstrate as opposed to having customers travel to your store or your salespeople traveling to customers.
When to Use a Product Demo Video
There are times when written guides and presentations just don’t cut it. Videos are more digestible and can simplify complex things. Especially things like software, hardware, and products with moving parts.
The truth is product demonstration videos can work for any product. Demo videos provide a way to explain the product’s features and benefits in a simple way that doesn’t sound like a sales pitch. It’s about teaching your audience how to make the most of the product. You can use demo videos whenever you’ve added a new and unique feature to your product. The video shows how these features solve the customer’s problem.
If your audience doesn’t clearly understand a product’s value, there are almost zero chances they’ll buy, no matter how incredible the item is. A product demo video is, therefore, a powerful marketing tool you don’t want to pass up on.
How to Make a Product Demonstration Video
Several steps go into producing an effective product demonstration video:
- Identify your product’s target audience
- Plan your video. Ask questions like, how will we demonstrate the product?
- Identify the type of video most suitable for the subject, such as a talking head video, screencasts video, animated demo video, or live-action video, which is typically more complicated but more engaging.
- Prepare your script. Ensure it is on-brand, concise, and easy to understand.
- Choose the right setting for your demonstration.
- Shoot and edit your product in action.
Denver video production companies like us, Telideo, can help you carry out the video production process from start to finish, from conceptualization to filming and editing. However, not all demo video production companies are created equal. If you’re looking for the best product demo video company in Denver, we’re here to help.
Best Practices for Producing Product Demonstration Videos
- Be sure to show, don’t just tell! Instead of merely listing features alone, show your audience what the product does.
- Keep it short, concise, and fascinating. Make sure that the product is the hero of the video.
- Ensure proper lighting to make sure the quality of your product demonstration is high.
- High-quality visuals and audio so that comprehension isn’t impeded.
Creating a product demonstration requires time and effort. If these requirements do not sound like your strong suit, it’s best to leave it to a product demo video production company. We can help.
Our Denver Video production company is ready to work with you to plan and create a demonstration video that’s both engaging and easy to understand. We’ve produced dozens of product demo videos and our experts are ready to put their expertise to work for your brand.