Product Testimonial Video Production

Visualize Your Value Proposition With a Product Testimonial Video

Product testimonial video production helps build trust in a product far more than text-based reviews and star ratings which can be faked. But the benefits of testimonial videos go far beyond that.

Let’s face it; videos are the most engaging marketing content today. While most people will ignore text-based promotions on social media, they will more readily jump on videos, which they consider more engaging. A viewer may unintentionally discover how a product solves a problem they didn’t even realize they had. In essence, not only will doubtful prospects be persuaded, but your brand awareness will also grow since more people are engaging with your product.

Advantages of Product Testimonial Videos

• Product testimonials are more credible than influencer marketing since they feature real customers rather than celebrities.
• The storytelling flair of product testimonial videos makes them more engaging than any other marketing material.
• Videos are more readily shared across social media platforms than any other content or feedback method.
• It’s hard to argue with an authentic story. A testimonial video is the true story of the product’s real-life user, and when the narrative is compelling and visual, prospects will be more confident to buy. That translates to more conversions for you.

Undoubtedly, a testimonial video is only as effective as the work that goes into it. Our product testimonial video production company prioritizes powerful storytelling with high-quality visuals. We film B-Roll footage of happy customers using your product, capture the results, and execute high-level editing while ensuring the finished work is realistic and believable rather than exaggerated. We aim to create a compelling video showing leads how better their lives would be with your product.

Who is The Testimonial Video Right For?

Any business selling a unique product could benefit from a product testimonial video. The item must not be entirely unique or unprecedented. Product testimonial video production is right for your brand if you have a unique value proposition that makes your product stand out. It could be a tangible item or virtual like software. When prospects are considering a purchase, seeing someone with a similar problem experience being successful using the product can help convince them to take the next step in your sales process or even make the purchase.

Characteristics of Good Product Testimonials

• Customer-focused; a product testimonial video should not sound promotional.
• A problem-solution narrative storyline.
• Unscripted. The narrative should be the customer’s natural response.
• Informative but relaxed delivery of the testimonial.
• B-Roll footage shows the customers using the product in their everyday lives.
• High-quality production including both visual and audio.

Best Practices for Product Video Production

Below is a proven process for producing a compelling product testimonial video:

• Use open-ended questions to encourage customers to discuss how the product has affected their lives or businesses.
• Find happy customers and inform them in advance about the filming and the questions to be asked. This will provide them ample time to prepare the best answers.
• Encourage customers to dive straight to the point. Less is more.
• Have a casual conversation to help the customer feel at ease. This will make their facial expression and responses more lively and impactful.
• Capture multiple angles using more than one camera. An effective product testimonial video production is like a film and documentary built into one piece.

Remember that your customer is serving as your brand ambassador. So consider using cinema-grade cameras to achieve spectacular videos of your “ambassador” telling their story.

At Telidio, we handle your product testimonial video production process from start to finish using professional-grade equipment to ensure your testimonial video turns out perfect.