Generate Brand Awareness With YouTube Bumper Ads
There's a really good chance that you've experienced a YouTube bumper ad. These types of video ads play prior to when a viewer’s desired video has started. But unlike YouTube In-Stream Ads, you will be paying on a Cost-Per-Impression (CPM) bidding model and the viewer does not have the option to skip the ad. The biggest difference here is that these types of video ads must be shorter than 6 seconds. These types of videos are an excellent way to generate brand awareness. In fact, the Google TrueView platform is one of the most underutilized advertising platforms available.