As a business owner or marketing manager of a new startup, you work hard to stay up to date on the latest, most effective marketing trends. This practice not only helps you outperform competitors in your sector, but also allows you to better reach, and connect with, the new leads you need to help your business grow. While there is currently a wide range of marketing tools at your disposal, few may be more useful for an up and coming small business than video content.
Marketing through video not only helps a business effectively reach consumers and influence their purchasing decisions, but it can also be an indispensable tool in promoting the growth of a brand. While there’s no denying the rapidly expanding popularity of marketing via video content, the eye-opening statistics below offer unique insight into the powerful effect they deliver for businesses of all shapes and sizes.
Users Prefer Video Over Other Forms of Content
There is no denying that video has fundamentally changed the online shopping experience for consumers. Today’s customers watch and share video content which explores the latest fashion trends, offers gift ideas or provides reviews of new products, services and more. According to Forbes, users share video content at a rate of three times higher than both text and images combined, making it extremely valuable. And six out of 10 people would rather watch online videos than television and, by 2022, online video will comprise over 80% of all consumer internet traffic.
One element that makes video content appealing to consumers is that it often requires far less time to locate and consume than other forms of content. In fact, many users indicate that they understand, retain and enjoy information delivered via video much more than reading blogs, articles and infographics. Some of the most popular video formats which appeal to users across all demographics include:
- How-to instructional videos
- Advertisements about upcoming sales, promotions and new product launches
- Top 10 lists from social media personalities who review products
Capturing the interest of these customers when and where they spend time online is now an integral part of marketing for small companies.
Video Advertisements Reach More Leads Than Other Forms of Online Content
Beyond its indisputable popularity with users, video content also has the power to boost site traffic and generate more potential leads for businesses. This surge in site traffic is especially noticeable when a startup routinely posts video content to an active social media account. 46% of consumers surveyed in a recent report by Animoto indicate they watch more video advertisements via social media than television. And 83% of online marketers state that video now delivers a good return on investment.
Video advertisements posted on social media and video sharing sites not only have the power to reach a high number of users, but they can also be easily shared. When users engage with a video, they can be redirected to a landing page where additional video, and written content, can help effectively maneuver them toward converting or even purchasing. Some of the most popular current online social media and best video hosting platforms include:
- YouTube
- Wistia
- Sprout
Marketing Via Video Helps a Brand Grow
Speaking of purchase-related decision-making, video content can help establish a brand’s online presence more effectively than other forms of marketing. Based on a survey conducted by Animoto, 73% of consumers have been impacted by a brand’s social media presence while making a purchase-related decision and 9% of users say a brand’s video convinced them to buy a product such as software or a new app. Well-crafted video advertisements that capture a user’s attention and are short, engaging and entertaining resonate with today’s consumers. If used effectively, video can even help a relatively unknown brand skyrocket toward popularity.
Video Advertising Is Fast Becoming a Highly Competitive Space
Reaching new customers, engaging them, building your brand and influencing purchase decisions are just a few of the exceptional benefits video advertisements offer small businesses. Based on Wyzowl’s 2019 survey of video marketing trends, 87% of businesses now use video as a marketing tool. (This is up from 63% in 2017 and 81% in 2018.)
Chances are, your competitors are currently using, or contemplating using, video marketing as a technique to capture new leads. Getting ahead of the game and crafting a plan to incorporate video content into your paid advertising and search campaigns today is essential to remain relevant and stay on a trajectory for future growth.
Begin Your Move to an Effective Video Marketing Strategy Today with Telideo
Would you like to learn more about the benefits of marketing with video content? At Telideo, our world-class team of marketing professionals has extensive hands-on experience helping businesses craft first-rate videos. We have an innovative staff of marketing experts, professional animators and video production visionaries standing by to work with you today.
Connect with the team at our Denver video company by calling or texting 720-245-8277. Let us know how we can help develop the entertaining and engaging video content you need to take your business to the next level.