blog category: Video Advertising

How Video Advertising Influences Consumer Purchase Decisions ( And Gets Them to Take Action)
Oct 03, 2019

How Video Advertising Influences Consumer Purchase Decisions ( And Gets Them to Take Action)

Today’s ever-expanding digital marketplace provides startups and small to medium-sized businesses (SMBs) with unprecedented access to growth opportunities. However, in most sectors, businesses struggle to effectively reach consumers, grab their attention and transition their interest into tangible ...

Introduction to Google TrueView (How YouTube Video Advertising Works)
Jul 06, 2017

Introduction to Google TrueView (How YouTube Video Advertising Works)

If you’re trying to dominate your category online, then there’s a good chance you’re probably using video content to engage your site traffic, and are also investing in Google AdWords to drive new traffic to your site. But did you know that with the Google TrueView platform you can take your i ...