blog category: Video Strategy

Best Practices for Producing Product Videos (Creating Good Product Marketing Videos)
Dec 26, 2019

Best Practices for Producing Product Videos (Creating Good Product Marketing Videos)

In recent years, video has emerged as a powerful marketing tool with a wide range of demonstrated benefits for product marketers. Product videos resonate with prospective customers because they are often easier to understand and are much more engaging than traditional marketing collateral. From craf ...

Best Practices for Producing Corporate Videos (Creating Good Marketing Videos)
Dec 02, 2019

Best Practices for Producing Corporate Videos (Creating Good Marketing Videos)

In today’s increasingly competitive marketplace, video has emerged as a popular and powerful marketing tool to help digital marketers drive site traffic, increase organic SERP rankings and boost their overall marketing ROI. This is because video resonates with people, and search engines, more effe ...

How to Start Building Your Brand’s Video Marketing Strategy (Key Steps to Creating Effective Videos)
Oct 23, 2019

How to Start Building Your Brand’s Video Marketing Strategy (Key Steps to Creating Effective Videos)

There is no denying the power of video marketing as a tool to help reach consumers and boost return on investment (ROI). In fact, according to Google, six out of 10 people would rather watch online videos than television and, by 2022, online video will comprise over 80% of all consumer internet traf ...

Using Video for Critical Organizational Communication (Why HR Should Use Video)
Feb 15, 2017

Using Video for Critical Organizational Communication (Why HR Should Use Video)

Sending a mass email to your staff or business partners for critical communications can seem cold and distant, especially if the context of the message is less than desirable or operational in nature. It can also be highly ineffective, as your employees or channel partners will probably only scan th ...