Video Marketing

While not surprising when you consider how multi-faceted employees are nowadays, recent studies report that 43% of small businesses rely mostly on their employees to plan and execute their digital marketing, including video production. As a small business owner or marketing manager, you’re jug ...

In the age of fake news, it couldn’t be more crucial for businesses of all sizes to establish a sense of trust with their target audience. It’s so important, in fact, that over 73% of consumers consider transparency more important than price when deciding to do business with a brand. Why ...

Video can be an extremely powerful tool for marketers which is why 72% of businesses report that investing in video production and video content has improved their digital marketing conversion rates. However, there’s more to making an effective corporate video than simply hiring a video produc ...

Regardless of what industry your company is in, developing an executable content marketing plan will play a vital role in helping you attract and win new customers.  Why? Because developing good content can help you create deeper engagements, build virtual trust and rank higher in organic web s ...

Last year, only 44 percent of companies invested in search engine optimization (SEO). What gives? SEO plays a critical role in driving organic search traffic to your web properties and increasing the visibility of your brand, two things most marketers would consider extremely important. Do you know ...

There’s no doubt that LinkedIn is the world’s largest social network for businesses and working professionals. With it, the ability to find talent or opportunities, and research potential employers and employees, and customers and partners has never been easier. But with 106 million active users ...

In today’s ultra-competitive digital marketing landscape, having a website is probably the single most important marketing touch point your business has when it comes to generating website leads. Whether it’s inbound or outbound marketing, your website plays a critical role in your compan ...

Digital Marketing is undergoing a massive revolution. The dynamic shift of power is taking place faster than we anticipated. In fact, a study carried out by Cisco predicts that by 2021, more than 82% of all online web traffic will be video clicks and views. Which shows that text based content is slo ...

In recent years, it is proven that you need to create trust with your website visitors, video has been proven to be a powerful tool in online marketing for businesses to showcase their value. This holds especially true for people working in professional services industries such as legal advisors and ...

Since the creation of YouTube and the increase in video sharing platforms, online video has become a crucial part of our day to day online experience. With faster internet connections, you can’t escape a web video every time you go online. And this won’t change any time soon. In fact, video ...